CHANGE FUNCTIONAL RESPONSIBILITY AS YOUR NEEDS CHANGE

The next issue of interest, particularly with small and growing companies, is the question of adding sales and marketing people for the first time. How and when do we delegate these responsibilities away from the company head and bring in a new person? Should it be a sales function or a marketing function? The growth development in small companies usually goes with their own responsibilities. In this initial stage company heads usually handle sales and marketing functions themselves along with other responsibilities. Although they may not feel they are large enough to treat sales and marketing as special functions, they are nevertheless producing literature, selling the products or service, planning product development and so on.