FOLLOW IT UP AS IF IT WAS YOUR ONLY MARKET

This is the most common and the most heart-breaking of all reasons for failure. After thousands are spent on a trip abroad and after endless hours of preparation, the executive arrives home to a full desk of paperwork. Unfortunately, the foreign market often loses out to other pressures. You can understand that the people overseas, not receiving the appropriate follow-up, presume interest has died. Then their interest and enthusiasm start to fade. If you want to succeed in a foreign market, you must treat it as your only market. Give it the attention it deserves. ‘Out of sight, out of mind’ applies to exporting more than most other things. No matter what country you’re dealing in, give it continuous attention. Having local support of some kind has always proved to increase sales. Regardless of your industry or the country, you can engage local people cost-effectively to keep things moving, to alert you to problems and to save you trips to the market place. The extra effort pays valuable dividends. There are many consultants like us and others who can help you to motivate agents and keep your project alive.