IMPLEMENT THE PLAN GOING AROUND THE ROAD BLOCKS

When you’re getting into a market, put your best foot forward. Present yourself properly. Don’t send the wrong person or thee wrong literature. Don’t go unprepared. We’ve seen heads of companies go abroad with no literature, no photographs, and no samples! They are too pressed for time and so unprepared that they throw away their opportunity. If you don’t know the market, don’t try to make decisions without local expertise. Dealing foreign markets is like working your way through a maze in the shortest possible time. To get guidance through the maze, you would chose an expert to show you through-someone with proven ability, not a man on the street that’s never been through it before. At the implementation stage, you’ll find obstacles. You need people who can overcome the obstacles. If you know the market potential-if you know what results you’re aiming for-your priority will remain high. So will the company commitment to the project. This will carry you through the difficult times and keep you from abandoning the effort mid-stream.